Investment appraisal Essay Example | Topics and Well Written Essays - 1500 words

Investment appraisal - Essay Example This analysis has been conducted based on several financial theories related to equity valuation. 1 Introduction 1.1 History of Google Google, a name synonymous with world leader in specializing in internet related services and product. The product and services offered by Google are vast and its operations are expanding at a rapid pace. The primary services offered by this giant corporation include cloud computing, software and online advertising. As per the latest and historical financial analysis, the company has been deriving its main revenue from the Adwords. Google was founded Larry Page and Sergey Brin who own about 16% of the shares of the company as per the latest annual report of the company. Soon after the initial public offer (IPO), the company’s revenue, and in turn its profitability has increased by leaps and bounds. The initial public offering of the company took place on August 19, 2004. On this historical date, around 19,605,052 shares of the company were offer ed at a price of $85 per shares. The mode of the sale of the shares was suggested to be through online auction. Through this IPO, the company was able to generate a great deal of capital amount to around $ 1.67 billion resulting in a market capitalization of over $ 23 billion. However, the majority of the Google shares remained under the control of the Google. The paper evaluates the price of the shares of Google at the time of its IPO. Through applying different equity valuation method, it can be evaluated whether the share was overpriced or under priced. 2Financial Valuation 2.1 Introduction to equity valuation Equity valuation can be defined as the process of identifying the current market value of the company which is also regarded as the current market capitalization of the company. There are several step of equity valuation process and it requires an adequate understanding of financial management techniques and acumen. 2.2 Equity valuation techniques The most important step in equity valuation process is the selection of an appropriate valuation model. Few models widely used in financial evaluation are as under: Net Asset Valuation Price Earning Valuation Dividend growth model Based on the above valuation models, an analyst predicts the equity value of the company by selecting any one of the above mentioned models which appears to be apt in the circumstances. Finally the investor must make an investment decision based on the calculated value of equity in the above step. This decision involves investment recommendation to the investor whether it is financially feasible to invest in the stock of the company being valued or not. If the analyst concludes that the equity value of the company is as such which is significantly greater than the current book value of the company, then it represents that the company will reap benefits in the future for the investors, thus the investment decision would be financially viable. 2.3 Net Asset Valuation Net asset valuat ion is also called the net worth of a company. It is simple valuation model which is based on the recoded balance on the balance sheet items of a company. The stock price of the share under this model can be calculated by divided the net

Conscious Awareness and Brain Processes Essay Example for Free

Conscious Awareness and Brain Processes Essay A number of scholarly studies on human consciousness identify a close relationship between human consciousness and the brain processes of a human being. This study is an examination of the literature existing on these two areas with an aim of establishing whether there exists a relationship. To achieve this, the study will evaluate consciousness and its functions in a human being, evaluate brain processes and their functions and from the two analyses, make efforts at establishing either a similarity or a distinction exist between them. An evaluation of consciousness Questions about consciousness have been with humans for a long time. According to Pearson (1999), traces of the questioning on the nature of human consciousness were there as early as during the Neolithic period, when burial practices expressed some spiritual belief which had some connotations on some reflections or thought on the nature and existence of human consciousness. The earliest forms of cultures and intimation into human consciousness are therefore only available through historical connotations on the then existing people’s reflection on some aspects of human consciousness. There are those scholars who argue that consciousness, as it is known today’ is a phenomena that arose much later in the development of humans, as late as after the Homeric era as postulated by Jaynes (1974). In this view of the development of consciousness knowledge, earlier humans acted without necessarily correlating their actions and thoughts. As such, they were unconscious of their actions and acted primarily on a response to physical threats as opposed to awareness of need. Earlier scholars who attempted to define consciousness included Rene Descartes in the 17th century and John Locke, in the period of late 17th century (Stanford Encyclopedia, 2006). Their efforts to define consciousness have formed a basis upon which modern human consciousness is constructed from. In Descartes, ‘Principles of Philosophy’, written in 1640, he defined human consciousness as self-awareness. Locke, in 1988 correlated consciousness to both thought and personal identity (Stanford Encyclopedia, 2006). Modern attempts to define consciousness have been attempted by scholars (Gennaro, 1995 and Carruthers, 2000) who postulate that the word consciousness is a broad umbrella term covering a broad range of metal phenomena. In its wide range, consciousness can refer to a state of an organism in its wholeness, also referred to as creature consciousness or to a certain mental process or state also referred to as state consciousness. Since consciousness is a broad term, this section will highlight the meaning of consciousness in different contexts. A person, or a cognitive system, may can be said to be conscious in a number of ways; the first sense is what Armstrong (1981) referred to as sentience. A sentient creature is one that is able to sense its environment and respond to it. In this sense, the ability to sense and respond to an environmental stimulus is equivalent to being conscious. The challenge in this definition lies in making a distinction between the responsiveness portrayed by living and animate creatures such as animals and humans and the responsiveness inherent in inanimate objects such as flowers and trees. This is because a flower responds to physical environmental as evident in withering during the dry season. The other sense of defining consciousness is wakefulness (Cole, 2002). In this sense, an organism is considered conscious not only by possessing inherent ability to respond to the environment but by being in a state or a disposition to actually respond to it. Consciousness in this sense refers to being normally alert or awake. In this definition, an organism would be considered unconscious if it were in a deep state of comma or sleep. In this definition too, there also lies some blurred explanation since by defining consciousness as so, one may need to define it further in terms of levels of consciousness. For instance, it is possible for a creature to be half-asleep, implying that it requires a slight arousal for it to be conscious, as in the definition. Another form of consciousness, identified by Carruthers (2000) is self-consciousness. This is a high level order of consciousness in which the creature is not only aware but also having the correct understanding of the state of its awareness. Among humans, self-consciousness may denote ones ability to differentiate himself from others, in aspects such as language, hierarchy, status etc. One who is unable to make such a distinction would invariably be referred to as self-unconscious. In philosophy, self consciousness is equivalent to self-knowledge, which is used to commonly refer one’s knowledge of particular mental states including beliefs, sensations and desires (Stanford, 2003). A challenge that lies in this definition is that it disregards conscious forms of life, which may still be undergoing growth and development. For instance, a young child may be unaware of his status or privileges and as such, when consciousness is defined in this manner, it may assume that such is not conscious. Features of consciousness As mentioned earlier, consciousness is an umbrella term enveloping a broad range of issues. To distinguish consciousness, it becomes imperative to assess the features that combine to bring out the conscious phenomena. By analyzing these features and later analyzing the features of the brain processes, it will be possible to assess the existence of a relation between the two. The characters of consciousness as identified in literature include; A qualitative character- Siewert (1998) had suggested that there exist some experienced desires or thoughts in all forms of consciousness. These are the ones that form the qualitative character of consciousness but they do not necessarily refer to sensory states. In essence, consciousness embodies some kind of feelings, though it is itself higher than normal physical feeling. When an individual is conscious of something, there is a ‘feel’ attached to it, which happens beyond the physical human feelings. Phenomenal structure- phenomena as applied in both psychology and philosophy denotes how things in the world or the world in general appear to an individual. For consciousness to be complete, this feature ought to be present, that is, there should be an effort deep within oneself that attempts to interpret a certain event or knowledge of the world around an individual. The phenomenal structure of consciousness, as portrayed in theory shows that consciousness is made up not only of sensory ideas but also by complex representations of space, time, body, self and the world (Siewert, 1998). Representational theories of consciousness as published in the Stanford philosophy encyclopedia shows that representation of the world as it is has evolved slowly to become an important theme in the study of consciousness (Stanford Encyclopedia, 2006). Subjectivity- Consciousness is subjective in the sense that what is conscious can only be experienced by that creature in the prevailing condition. Creatures with similar capabilities are the only ones that can understand the’ what-it is like’, a common phrase used to define consciousness (Nagel, 1974). In this sense, consciousness is subjective, that is, it is understood from the creature’s point of view as opposed to being objective where facts would be understandable based on available evidence. Self perspective- According to Searle (1992), conscious experiences exist not as isolated events but as states or modes of a conscious subject to self. For instance, the consciousness of pain is a happening experienced by a conscious subject. The appearance of the sky as blue is a phenomena that appears as so to a subject. This implies that for consciousness to exist, the ‘self’ subject which can be identified by, ‘I think’ needs to be there. The self perspective is a crucial feature in consciousness since for any event to be reflected to the level of awareness; there is need for the intellectual participation of the self through past experience. The requirement for this intellectual part in the subject is an important aspect of this study since intelligence forms one of the brain processes and therefore serves to suggest that there is a close link between consciousness and brain processes. Unity- a conscious system involves some form of unity. Cleeremans (2003) postulate that consciousness has a unity characteristic; this unity is that which arises from the subject’s ability to connect varied information’s and representations and make a coherent judgment. It is this unity in consciousness that can enable an individual to make a relation between past and present interpretations and therefore direct consciousness in a focused direction. Other features that are associated with consciousness include intentionality and transparency, a feature that recognizes the arousal of consciousness about an event due to an individual’s intent to do so (Cole, 2002). For instance, one’s consciousness about the 9/11 attack comes to an individual through an intentional thought. Once the intention matures, the inner self becomes conscious of the event and the individual is said to be ‘aware’. There is also a dynamic flow of information in the conscious state. This dynamic flow is also referred to as a stream of consciousness in which the subject conscious state is active and visualizes events in a dynamic manner, just as in real live (Stanford Encyclopedia, 2003). Through these features, consciousness in a subject performs some functions/ processes, most of which may borrow from both sensory and cognitive aspects. Consciousness plays the first role of flexible control of the physical actions of a subject (Anderson, 1983). When consciousness is defined as self-awareness, it implies that an individual measures and weighs options concerning an issue and as such, all actions are controlled in a state of awareness. In addition, consciousness enhances capacity for social coordination. Humphreys (1982) argues that a subject that is conscious is not only aware of itself and therefore its immediate needs but is also able to extend the awareness to other similar creatures. In a human context, being conscious therefore enables an individual to be conscious of others surrounding him which results to responsiveness to the events occurring in the social arena. Participation and responsiveness to the social environment leads to an integration of the like-subjects so that the social system develops values, beliefs, structures, intentions and perceptions. In addition to social coordination, consciousness presents a subject with an integrated representation of reality. By combining experiential organization and dynamism inherent in consciousness, it presents the world in an easy to understand frame. According to Campbell (1994), the features of consciousness help to constitute a meaningful structure of the world. Additionally, consciousness plays the following functions, all of which are additions, either to physical or cognitive processes; it enhances informational access, enhances freedom of will and intrinsic motivation (Wegner, 2002). Going by these explanations, it is evident that the realm of consciousness is made up of both sensory functions and intellectual processes, implying that a significant part of consciousness is dependent on brain processes. In the section below, a brief outline will be made of what constitutes brain processes and make efforts to establish a correlation between them and the features and functions of consciousness discussed above.

How Deradicalization Impacts Terrorist Groups

How Deradicalization Impacts Terrorist Groups How can the intelligence community use deradicalization to impact the effectiveness of Hezbollah? The intelligence community is vital to building cohesive infrastructure and peaceful societies.   A deradicalization program via a mixture of elements described herein center on ideological and religious education that challenge the effectiveness of Hezbollah.   Groups that pose a significant threat include Islamic State in Iraq and Syria (ISIS), Al-Shabaab, Hezbollah, and the Revolutionary Armed Forces of Colombia (FARC).   Hezbollah is unique in that they are one of the most well developed social and community supported networks, and an official member of an organized government, i.e., Lebanese Government via â€Å"overwhelming/evolved success as a global terrorist or Shi’a defense organization and subsequent politi ­cal power in the Lebanese political system through its use of social services† (Love, 2010, p. 1). Leveraging a deradicalization program is simply one of several innovative approaches to counterterrorism.   Hezbollah is a well-funded terrorist network founded on social services.   Impacting Hezbollah requires a multi-pronged approach.   The Joint Special Operations University Report (2010) states, Hezbollah’s organizational structure, funding sources, and social service achievements provide a systemic understanding of how the organization morphed from a resistance movement into a stateless government that leverages charity to meet the needs of the neglected, oppressed, and marginalized. (p. 14) The intelligence community must recognize the reasons for radicalization while simultaneously identifying requisite funding sources before executing a deradicalization program.   A diplomatic approach depends â€Å"on preemptive intelligence gathering, the rule of law, cooperation with the media, and promotion of domestic security† (Munoz & Crosston, 2015, p. 24). The Collins Dictionary defines deradicalization as â€Å"the practice of encouraging individuals with extreme and violent religious or political ideologies to adopt views that are more moderate† (n.d.).   Johnston (2009) found key distinctions between disengagement and deradicalization. Disengagement occurs when an individual or a group no longer engages in violence or the individual no longer participates in the violent activities of the group.   Deradicalization occurs when a group or an individual no longer believes in a violent ideology. (p. 9) Understanding and appreciating the differences between disengagement and deradicalization is one-step towards the intelligence community deradicalizing Hezbollah. Deradicalization in prisons is one of only a few methods or techniques likely capable of reversing the Hezbollah radicalization process.   Diplomacy in conjunction with deradicalization may effectively counteract Hezbollah’s engagement with the Lebanese Government.   Regardless of approach, a successful deradicalization program consists of counselors, legal scholars, law enforcement officers, and members of the intelligence community.   Establishing success is not easy; there is no one size fits all as political context situates each program. The majority of individual deradicalization programs reside in prisons and include a holistic multi-agency approach.   Intelligence gathering, education, family support, and led by social services are the four common pillars that support a successful deradicalization program.   According to Price (2017), Deradicalization programs at a minimum consist of: Trained counselors capable of convincing extremists’ that terrorist activity is unfounded in a religious context.Convince extremists that their individual views are unfounded in a religious context.Treat extremists’ mental health.Extract extremists’ value system as a form of violence. Hezbollah, similar to other groups, appeals to educated and non-educated unemployed individuals.   This vulnerability causes individuals to identify with radical ideology.   Deradicalization includes vocational training, religious counseling, psychological counseling, or creative art therapy.   Vocational training is an element leveraged for incarcerated individuals to provide a path forward following release.   The educational focus could vary and harness ideological specificity.   Although education would only be a portion of a full deradicalization program, as a fundamental program principle, programs can be successful. Credible mentors previously radicalized liaise with prisoners throughout their incarceration.   Mentors establish a rapport with prisoners, as prisons are â€Å"ideal locations for the implementation of deradicalization programs due to the measures of control in a prison setting† (Johnston, 2009, p. 1).   The established relationship between mentor and prisoner allows incarcerated individuals to be honest and communicate their religious or political beliefs.   Open communication is necessary for deradicalization to occur, as imprisonment becomes a cell that facilitates radicalization. Hezbollah holds 14 seats in the Lebanese Parliament, providing Hezbollah with significant international legitimacy (Philippone, 2008).   Hezbollah’s enormous social service effort consistently outperforms the Lebanese government’s social programs.   As such, focus shifts towards commitment and sustainment of an individual’s success via one’s family and job beyond release.   The intelligence community and collaborative partners support for family members care for incarcerated individuals help increase inclusion, thus deterring individuals from returning to the terrorist organization to fulfill previous needs. As an example, the Official Irish Republican Army previously leveraged diplomacy via â€Å"building a nonviolent and class-based alliance between Protestant and Catholic working classes in Northern Ireland to undermine partition† (Henriksen, 2008, p. 23).   If diplomacy is unsuccessful, A Practitioner’s Way Forward describes influence and impact of overt public patron-client relationships, i.e., Iran supplies Hezbollah with funds, weapons, and the status that comes with the formal recognition by a powerful state.   â€Å"Hezbollah reciprocates through its allegiance to Iran’s state ideology, and its public support for Iranian policy objectives, which extends Tehran’s influence into the Levant† (Brannan, Darken, & Strindberg, 2014, p. 75). While material inducements like reduced prison sentence, housing, vehicles, etc. are appealing, deradicalization programs that rely predominantly on these inducements are the least successful.   According to a Global Counterterrorism Forum memorandum, â€Å"although terrorists should be appropriately punished, the criminal justice system should provide for their deradicalization and reintegration into society† (n.d., p. 2). A deradicalization process cannot follow a set script, nor can it be the same for all individuals going through it.   Success depends on the availability of adequate funding, reform within the prison structure, incorporation of cultural norms, provision of monetary support to families of detainees, and follow through with after-care programs (Johnston, 2009, p. 61).   This approach consists of a rehabilitation-focused deradicalization. An effective deradicalization program for Hezbollah incorporates aforementioned elements before, during, and after incarceration for societal integration.   Such a diplomatic method â€Å"builds on victories achieved over the short, medium, and long-term, designed to wear down the resolve of the enemy and to develop fully functional societies with an actively included citizenry† (Munoz, 2015, p. 24).   Deradicalization programs must be unique to a group’s strengths and weakness, and the intelligence community must be able to adapt and make changes as necessary to prevent recidivism. References Brannan,  D., Darken,  K., & Strindberg,  A. (2014). A practitioners way forward. Salinas, CA: Agile Press. Definition of deradicalization. (n.d.). Retrieved April 13, 2018, from https://www.collinsdictionary.com/us/dictionary/english/deradicalization Global Counterterrorism Forum. (n.d.). Retrieved on April 14, 2018, from https://www.thegctf.org/Portals/1/Documents/Framework%20Documents/A/GCTF-Rome-Memorandum-ENG.pdf Henriksen, T. (2008). What Really Happened in Northern Ireland’s Counterinsurgency: Revision Revelation. Joint Special Operations University Report. Retrieved from https://www.hsdl.org/?view&did=692814 Johnston, A. (2009).   Assessing the effectiveness of deradicalization programs on islamist extremists. (Master’s thesis). Naval Postgraduate School, Monterey, CA. Retrieved from https://www.hsdl.org/?view&did=29447 Love, J. (2010, June). Hezbollah: Social services as a source of power. Joint Special Operations University Report. Retrieved from https://www.globalsecurity.org/military/library/report/2010/1006_jsou-report-10-5.pdf Munoz, M. J., & Crosston, M. (2015). Diplomatic Counterterrorist Deterrence. Air & Space Power Journal, 29(4), 15-26. Retrieved from http://www.airuniversity.af.mil/Portals/10/ASPJ/journals/Volume-29_Issue-4/F-Munzo_Crosston.pdf Philippone, D. (2008). Hezbollah: The network and its support systems. (Masters thesis). Naval Postgraduate School, Monterey, CA. Retrieved from http://www.dtic.mil/docs/citations/ADA483483 Price, M. (2017, May 26). Can terrorists be deradicalized. Science. Retrieved from http://www.sciencemag.org/news/2017/05/can-terrorists-be-deradicalized Students who reviewed my DRAFT include: Ally ArtsKarl BeckettBrianna Goode to impact the effectiveness of Hezbollah? The intelligence community is vital to building cohesive infrastructure and peaceful societies.  A deradicalization program via a mixture of elements described herein center on ideological and religious education that challenge the effectiveness of Hezbollah.  Groups that pose a significant threat include Islamic State in Iraq and Syria (ISIS), Al-Shabaab, Hezbollah, and the Revolutionary Armed Forces of Colombia (FARC).  Hezbollah is unique in that they are one of the most well developed social and community supported networks, and an official member of an organized government, i.e., Lebanese Government via â€Å"overwhelming/evolved success as a global terrorist or Shi’a defense organization and subsequent political power in the Lebanese political system through its use of social services† (Love, 2010, p. 1). Leveraging a deradicalization program is simply one of several innovative approaches to counterterrorism.  Hezbollah is a well-funded terrorist network founded on social services.  Impacting Hezbollah requires a multi-pronged approach.  The Joint Special Operations University Report (2010) states, Hezbollah’s organizational structure, funding sources, and social service achievements provide a systemic understanding of how the organization morphed from a resistance movement into a stateless government that leverages charity to meet the needs of the neglected, oppressed, and marginalized. (p. 14) The intelligence community must recognize the reasons for radicalization while simultaneously identifying requisite funding sources before executing a deradicalization program.  A diplomatic approach depends â€Å"on preemptive intelligence gathering, the rule of law, cooperation with the media, and promotion of domestic security† (Munoz & Crosston, 2015, p. 24). The Collins Dictionary defines deradicalization as â€Å"the practice of encouraging individuals with extreme and violent religious or political ideologies to adopt views that are more moderate† (n.d.).  Johnston (2009) found key distinctions between disengagement and deradicalization. Disengagement occurs when an individual or a group no longer engages in violence or the individual no longer participates in the violent activities of the group.  Deradicalization occurs when a group or an individual no longer believes in a violent ideology. (p. 9) Understanding and appreciating the differences between disengagement and deradicalization is one-step towards the intelligence community deradicalizing Hezbollah. Deradicalization in prisons is one of only a few methods or techniques likely capable of reversing the Hezbollah radicalization process.  Diplomacy in conjunction with deradicalization may effectively counteract Hezbollah’s engagement with the Lebanese Government.  Regardless of approach, a successful deradicalization program consists of counselors, legal scholars, law enforcement officers, and members of the intelligence community.  Establishing success is not easy; there is no one size fits all as political context situates each program. The majority of individual deradicalization programs reside in prisons and include a holistic multi-agency approach.  Intelligence gathering, education, family support, and led by social services are the four common pillars that support a successful deradicalization program.  According to Price (2017), Deradicalization programs at a minimum consist of: Trained counselors capable of convincing extremists’ that terrorist activity is unfounded in a religious context.Convince extremists that their individual views are unfounded in a religious context.Treat extremists’ mental health.Extract extremists’ value system as a form of violence. Hezbollah, similar to other groups, appeals to educated and non-educated unemployed individuals.  This vulnerability causes individuals to identify with radical ideology.  Deradicalization includes vocational training, religious counseling, psychological counseling, or creative art therapy.  Vocational training is an element leveraged for incarcerated individuals to provide a path forward following release.  The educational focus could vary and harness ideological specificity.  Although education would only be a portion of a full deradicalization program, as a fundamental program principle, programs can be successful. Credible mentors previously radicalized liaise with prisoners throughout their incarceration.  Mentors establish a rapport with prisoners, as prisons are â€Å"ideal locations for the implementation of deradicalization programs due to the measures of control in a prison setting† (Johnston, 2009, p. 1).  The established relationship between mentor and prisoner allows incarcerated individuals to be honest and communicate their religious or political beliefs.  Open communication is necessary for deradicalization to occur, as imprisonment becomes a cell that facilitates radicalization. Hezbollah holds 14 seats in the Lebanese Parliament, providing Hezbollah with significant international legitimacy (Philippone, 2008).  Hezbollah’s enormous social service effort consistently outperforms the Lebanese government’s social programs.  As such, focus shifts towards commitment and sustainment of an individual’s success via one’s family and job beyond release.  The intelligence community and collaborative partners support for family members care for incarcerated individuals help increase inclusion, thus deterring individuals from returning to the terrorist organization to fulfill previous needs. As an example, the Official Irish Republican Army previously leveraged diplomacy via â€Å"building a nonviolent and class-based alliance between Protestant and Catholic working classes in Northern Ireland to undermine partition† (Henriksen, 2008, p. 23).  If diplomacy is unsuccessful, A Practitioner’s Way Forward describes influence and impact of overt public patron-client relationships, i.e., Iran supplies Hezbollah with funds, weapons, and the status that comes with the formal recognition by a powerful state.  Ã¢â‚¬Å"Hezbollah reciprocates through its allegiance to Iran’s state ideology, and its public support for Iranian policy objectives, which extends Tehran’s influence into the Levant† (Brannan, Darken, & Strindberg, 2014, p. 75). While material inducements like reduced prison sentence, housing, vehicles, etc. are appealing, deradicalization programs that rely predominantly on these inducements are the least successful. According to a Global Counterterrorism Forum memorandum, â€Å"although terrorists should be appropriately punished, the criminal justice system should provide for their deradicalization and reintegration into society† (n.d., p. 2). A deradicalization process cannot follow a set script, nor can it be the same for all individuals going through it.  Success depends on the availability of adequate funding, reform within the prison structure, incorporation of cultural norms, provision of monetary support to families of detainees, and follow through with after-care programs (Johnston, 2009, p. 61).  This approach consists of a rehabilitation-focused deradicalization. An effective deradicalization program for Hezbollah incorporates aforementioned elements before, during, and after incarceration for societal integration. Such a diplomatic method â€Å"builds on victories achieved over the short, medium, and long-term, designed to wear down the resolve of the enemy and to develop fully functional societies with an actively included citizenry† (Munoz, 2015, p. 24).  Deradicalization programs must be unique to a group’s strengths and weakness, and the intelligence community must be able to adapt and make changes as necessary to prevent recidivism. References Brannan,  D., Darken,  K., & Strindberg,  A. (2014). A practitioners way forward. Salinas, CA: Agile Press. Definition of deradicalization. (n.d.). Retrieved April 13, 2018, from https://www.collinsdictionary.com/us/dictionary/english/deradicalization Global Counterterrorism Forum. (n.d.). Retrieved on April 14, 2018, from https://www.thegctf.org/Portals/1/Documents/Framework%20Documents/A/GCTF-Rome-Memorandum-ENG.pdf Henriksen, T. (2008). What Really Happened in Northern Ireland’s Counterinsurgency: Revision Revelation. Joint Special Operations University Report. Retrieved from https://www.hsdl.org/?view&did=692814 Johnston, A. (2009). Assessing the effectiveness of deradicalization programs on islamist extremists. (Master’s thesis). Naval Postgraduate School, Monterey, CA. Retrieved from https://www.hsdl.org/?view&did=29447 Love, J. (2010, June). Hezbollah: Social services as a source of power. Joint Special Operations University Report. Retrieved from https://www.globalsecurity.org/military/library/report/2010/1006_jsou-report-10-5.pdf Munoz, M. J., & Crosston, M. (2015). Diplomatic Counterterrorist Deterrence. Air & Space Power Journal, 29(4), 15-26. Retrieved from http://www.airuniversity.af.mil/Portals/10/ASPJ/journals/Volume-29_Issue-4/F-Munzo_Crosston.pdf Philippone, D. (2008). Hezbollah: The network and its support systems. (Masters thesis). Naval Postgraduate School, Monterey, CA. Retrieved from http://www.dtic.mil/docs/citations/ADA483483 Price, M. (2017, May 26). Can terrorists be deradicalized. Science. Retrieved from http://www.sciencemag.org/news/2017/05/can-terrorists-be-deradicalized

Lillian Hellman Essay example -- essays research papers

Comparing Lillian Hellman’s The Children’s Hour and The Little Foxes.   Lillian Hellman was a well-known American dramatist who was born in 1905 in New Orleans ("Hellman," 1999). She later moved and attended New York public schools and went on to go to New York University and Columbia University as well. Within the confines of her youth, there had been confusion about her family background (Harmon, 1999). There has always been talk about her parents troubled marriage and other events have cropped up to make Hellman an intriguing figure. Yet, she went on to grow up and find a husband, something typical in her day. She married another playwright named Arthur Kober, but this relationship ended in divorce ("Hellman," 1999; James, 1999). Her intimate friendship with the novelist Dashiell Hammett would continue until his death in 1961 (1999). Yet, Hellman would never remarry. Hellman did not begin to write plays until the 1930s, her dramas are well known for focusing on various forms of evil ("Hellman," 1999). Her work has not escaped criticism however. She has been criticized at various times for her doctrinaire views but she nevertheless kept her characters from becoming social points of view by including credible dialogue and a realistic intensity which put her a step above her peers ("Hellman," 1999). Indeed, Hellman wrote with the skill of a professional but the emotions of a child. I feel she was able to capture the innermost fears and thoughts of people, drawing on their most hideous features. In the encyclopedia Hellman is described as an American Dramatist, whose plays are distinguished for the forcefulness of their matter, usually a condemnation of personal and social evil. They are also notable for character development and expert construction (Encarta). These points come through clearly in both The Children's Hour and The L ittle Foxes. Interestingly, Hellman seemed to entitle these works in an innocuous but mischievous way. In a variety of works, it appears that Hellman’s themes have all centered around evil and lies. They have drawn on things that, for the most part, people do not like to look at. Her works are truly disturbing, as she forces the audience to dig deep into their own psyches. It is important to note that Hellman had grown up in interesting times. She was a teenager in the Roaring ... ...x Plays by Lillian Hellman. New York: Vintage Books. pp. 1-78 Hellman, L. (1979). "The Little Foxes." Six Plays by Lillian Hellman. New York: Vintage Books. pp. 147-199 James, C. (1999, May 31). "That 50's Cocktail of Hellman, Hammett and the Red Scare." New York Times, pp. E1. Kaupunginkirjasto, K. (2000, July 22). "Lillian Hellman (1905-1984)" [online]<www.kirjasto.sci.fi/lhelman.htm> McHenry, R. (1995, December 20). "Hellman, Lillian (biography), Her Heritage: A Biographical Encyclopedia of famous American women" <electronic library> Reuben, P. (2000, July 22). "Chapter 8: American Drama-Lillian Hellman." PAL: Perspectives in American Literature- AA research and reference guide. [online]<www.csustan.edu/english/reuben/pal/chap8/hellman.html> Webb, K. (2000, July 22). "It’s all a lie: Destructive dishonesty in the works of Lillian Hellman." [online]<http://www2.rpa.net/~webb/kaw/allalie.htm> Wright, W. (1996, November 3) "Why Lillian Hellman remains fascinating." New York Times pp. H9.

Long Attention Span May Be Resistant To Interruption Education Essay

The cause of giftedness is still problematic. It could be a familial or environment factor or both. Current believing suggests that the importance of the cistron is greater, though without appropriate nutriment, the talented kid ‘s possible can frequently stay unrealized. There are some indexs which may propose a kid is gifted. Some features of giftedness: Reads early with great comprehension Learns faster with less repeat and pattern Has a long attending span ; may be immune to interruption Understands and makes abstractions earlier ; may disregard inside informations Is funny and tends to inquire complex questions/Likes to cognize why and how things happen Is speedy to acknowledge relationships, including cause-effect ; may hold trouble accepting the unlogical Is bored with everyday undertakings Has big vocabulary and expresses himself good Is emotionally sensitive/may overreact Is a acute and watchful perceiver Evaluates facts, statements, and individuals critically/May be self-critical, impatient or critical of others High energy Learns by experimenting and manipulating objects ; attempts to happen replies to inquiries in unusual ways Is originative, imaginative and original. Displaies extremely developed sense of wit ; understands gags that age equal would non The above features of the talented kids set them apart from the others. We would be incorrect if we were to state that talented kids are all-around. The fact that this group of pupils who have been singled out and labeled as â€Å" talented † , are frequently mistaken as sole group of elitists. As a consequence, they are being left out from their equals. The giftedness do hold a great impact in their lives. The great disagreement between a talented kid ‘s strengths and failings makes him/her difficult to suit anyplace and therefore behavioural jobs occur. The perfectionism in talented pupils leads to high grade of self-criticism, competition and/or unrealistic public presentation outlooks. Hence, given the intense desire to fulfill wonder, they feel restricted in analysing a problem-based acquisition if there is clip allotment. Task would be excessively easy or excessively hard for them that limits the pupils ‘ possibility for success. The talented pupils normally do non hold accurate self-knowledge about their ability. They are ace sensitive to societal feedback. Their desire for independency leads to efforts to command the state of affairs. Unfortunately, instructors and others frequently have unrealistic outlooks of high public presentation in all countries systematically, but are uncomfortable with differentness and fear superior cognition. When individualism is non valued in for the talented pupils, it will take them to societal isolation because there is no positive function theoretical account present and that their desir es and abilities may non fit chances. When utilizing advanced job resolution, gifted pupils tend to pull strings their equals and instructor. They are non interested in memorisation, repeat, or lower degrees of believing. They are unable to command their emotions and easy frustrated, embarrassed or aggressive toward people who create obstructions. This hinders them to hold energy to prevail to completion of a end. This could be due to school activities, which are non differentiated or disputing or offer no deepness and complexness. Teachers should non label the talented pupils for their differences and avoid them. They label them to understand them, their background and their strengths so that they can make an inclusive acquisition environment. The instructors ‘ beliefs are really of import. Differences should be seen as a norm instead than the exclusion and that every kid is alone. The actions from the instructors can do a difference in the kid ‘s life be it at present or in the hereafter. When the instructors show regard and attention to the pupils, they influence the pupils to make the same to others To supply the demands of the talented pupils in the mainstream schoolrooms and maximise everyone ‘s chance and potency, instructors can tap on these attacks: collaborative acquisition, real-life context acquisition and autonomous acquisition. The ultimate end is to allow pupils to larn about the contents than the instructors giving all the replies, instructors ‘ function is to place cardinal constructs, rules and generalisation of content country indispensable for all pupils to hold on. Through collaborative acquisition, pupils with different strengths can work together and they process information in multiple ways, giving more thoughts to a group work. This helps talented pupils to expose their strength, pulling their wonder and sharing penetrations with the remainder of the category. In real-life context acquisition, pupils get to see what is taught beyond text editions, so that talented pupils would non easy acquire bored. And eventually, with autonomous acquisition, pupils get to take the country of involvements and read up utilizing multiple texts and a assortment of resource stuffs. These give freedom and independency for acquisition, and besides transfuse the ownership of the pupils ‘ work. â€Å" Cipher sees the air current ; neither you, nor I. But when the trees bow down their caputs, the air current is go throughing by. † Merely as we can non see the air current, we can non happen, run on, or transplant intelligence. Yet we see the working or manifestations of intelligence in the behaviours of people. Gifted pupils do non hold the ability to place their strengths, so make their equals and instructors. But if the instructors believe in them and set up a civilization that values and purchases on diverse endowments, non merely will the talented pupils will profit, all kids would be nurtured, developed and challenged in this inclusive acquisition community in a more pregnant manner. This is when we realize and treasure their intelligence. ( 1069 words )

New Orleans’ economy is very dependant on the tourism and lodging industry

New Orleans' economy is very dependant on the tourism and lodging industry. In the past couple of years this industry in New Orleans has declined. In 1996 the city hosted 12 million tourists and conventioneers and they spent close to $4 billion. The average daily room rate was $105. The September 11 attacks had a huge affect on the tourism industry. Although the economy in New Orleans is rising, the number of tourist each year has dropped dramatically. This past year New Orleans hosted an estimated 7.995 million visitors. This is approximately the same number as they hosted in 1991, meaning the increase in visitors throughout the nineties has been abolished. On the positive side, these 8 million visitors spent an approximate $4.5 billion on hotel rooms, food, drinks, entertainment, and shopping. This figure is actually higher than that spent by the 12 million visitors in 1996. This $4.5 billion created 2.9 billion in revenue and helped support more than 138,000 are jobs. New Orleans has done a great job in compensating for the decline in the tourism industry. Because of the lack of visitors they have simply made it more expensive for the guests they do receive. The current average daily room rate for New Orleans' hotels is about $170. Average airfare from Denver to New Orleans is $400. Even though these prices are so high, the great thing about New Orleans is that no matter what day of the year visitors can always find free events. All of this contributes to what should be a very profitable 2004.

Homemade Stink Bomb Recipe and Science

Homemade Stink Bomb Recipe and Science Make your own homemade stink bombs using this easy stink bomb recipe. The stink bombs are as stinky as those youd get at the store and can be made with common household ingredients. Homemade Stink Bomb Ingredients You only need three materials for this project. The stink comes from the reaction between the chemicals in the matches and the ammonia. While any container that can be sealed will work, a plastic bottle is recommended because it wont break. However, another easy option is to use a plastic zip-top baggie. Book of matches (20 matches)Household ammoniaEmpty 20-ounce plastic bottle with cap Make the Stink Bomb Use scissors or a knife to carefully cut the heads off of a book of matches. Dont cut yourself.Place the match heads inside the empty 20-oz bottle. Add about 2 tablespoons of household ammonia.Seal the bottle and swirl the contents around.Wait 3-4 days before uncapping the bottle. After this time your stink bomb will be ready to be opened.Uncap the bottle when youre ready to release the stink. Stink Bomb Facts and Safety This stink bomb forms ammonium sulfide,(NH4)2S, which is the same chemical used in commercial prank or trick stink bombs. The ammonium sulfide is produced as a result of a reaction between hydrogen sulfide and ammonia: H2S 2 NH3 → (NH4)2S The vapor is flammable and associated with hydrogen sulfide gas (rotten egg smell that is toxic in high concentrations), so only make/use the stink bomb in a well-ventilated area, away from heat and flames. Adult supervision is recommended. More Stink Bomb Recipes Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Concrete Homes - Best Bet on a Windy Day

Concrete Homes - Best Bet on a Windy Day When hurricanes and typhoons howl, the greatest danger to people and property is flying debris. Carried at such intense velocity, a 2 x 4 piece of lumber will become a missile that can slice through walls. When an EF2 tornado moved through central Georgia in 2008, a board from an awning was ripped off, took flight across the street, and impaled itself deep into an adjacent solid concrete wall. FEMA tells us this is a common wind-related event and recommends the building of safe rooms. Researchers at the National Wind Institute of Texas Tech University in  Lubbock have determined that concrete walls are strong enough to withstand flying debris from hurricanes and tornadoes. According to their findings, homes made of concrete are much more storm-resistant than houses constructed of wood or even wood studs with steel plates. The ramifications of these research studies are changing the way we build. The Research Study The Debris Impact Facility at Texas Tech is well-known for its pneumatic cannon, a device capable of launching various materials of different sizes at different speeds. The cannon is in a laboratory, a controlled environment, To duplicate hurricane-like conditions in the laboratory, researchers shot wall sections with 15-pound 2 x 4 lumber missiles at up to 100 mph, simulating debris carried in a 250 mph wind. These conditions cover all but the most severe tornadoes. Hurricane wind speeds are less than the speeds modeled here. Missile tests designed to demonstrate damage from hurricanes use a 9-pound missile traveling about 34 mph. Researchers tested 4 x 4-foot sections of concrete block, several types of insulating concrete forms, steel studs, and wood studs to rate performance in high winds. The sections were finished as they would be in a completed home: drywall, fiberglass insulation, plywood sheathing, and exterior finishes of vinyl siding, clay brick, or stucco. All of the concrete wall systems survived the tests with no structural damage. Lightweight steel and wood stud walls, however, offered little or no resistance to the missile. The 2 x 4 ripped through them. Intertek, a commercial product and performance testing company, has also done research with their own canon at Architectural Testing Inc. They point out that the safety of a concrete home can be deceptive if the house is built with unreinforced concrete block, which offers some protections but not total. Recommendations Reinforced concrete homes have proven their wind-resistance in the field during tornadoes, hurricanes, and typhoons. In Urbana, Illinois, a home constructed with insulating concrete forms (ICFs) withstood a 1996 tornado with minimal damage. In the Liberty City area of Miami, several concrete form homes survived Hurricane Andrew in 1992. In both cases, neighboring homes were destroyed. In the fall of 2012, Hurricane Sandy blew apart the older wood construction homes on the New Jersey coast, leaving alone the newer townhouses built with insulating concrete forms. Monolithic domes, which are made of concrete and rebar in one piece, have proven especially strong. The sturdy concrete construction combined with the dome shape make these innovative homes nearly impervious to tornadoes, hurricanes, and earthquakes. Many people cannot get over the look of these homes, however, although some brave (and wealthy) homeowners are experimenting with more modern designs. One such futuristic design has a hydraulic lift to actually move the structure below the ground before a tornado strikes. Researchers at Texas Tech University recommend that houses in tornado-prone areas build in-residence shelters of either concrete or  heavy gauge sheet-metal. Unlike hurricanes, tornadoes come with little warning, and reinforced interior rooms can offer more safety than an exterior storm shelter. Other advice researchers offer is to design your home with a hip roof instead of a gable roof, and everyone should use  hurricane straps to keep the roof on and the timbers straight. Concrete and Climate Change - More Research To make concrete, you need cement, and its well-known that the manufacturing of cement releases great amounts of carbon dioxide into the atmosphere during the heating process. The building trade is one of the largest contributors to climate change, and cement makers and the people who purchase their product are some of the largest contributors to what we know to be greenhouse gas pollution. Research on new production methods will no doubt be met with resistance from a very conservative industry, but at some point consumers and governments will make new processes affordable and necessary. One company trying to find solutions is Calera Corporation of California. They have focused on recycling CO2 emissions into the production of a calcium carbonate cement. Their process uses the chemistry found in nature - what formed the White Cliffs of Dover and the shells of marine organisms? Researcher David Stone accidentally discovered an iron carbonate-based concrete when he was a graduate student at the University of Arizona. IronKast Technologies, LLC is in the process of commercializing Ferock and Ferrocrete, made from steel dust and recycled glass. Ultra-high-performance concrete (UHPC) known as Ductal ® has been used successfully by Frank Gehry in the Louis Vuitton Foundation Museum in Paris and by architects Herzog de Meuron in the Pà ©rez Art Museum Miami (PAMM). The strong, thin concrete is expensive, but its a good idea to watch what the Pritzker Laureate architects are using, as they are often the first experimenters. Universities and government entities continue to be the incubators for new materials, researching and engineering composites with different properties and better solutions. And its not just concrete  - the U.S. Naval Research Laboratory has invented a glass substitute, a transparent, tough-as-armor ceramic called spinel (MgAl2O4). Researchers at MITs Concrete Sustainability Hub are also concentrating their attention on cement and its microtexture  - as well as the cost-effectiveness of these new and expensive products. Why You Might Want to Hire an Architect Building a home to withstand natures fury is not a simple task. The process is neither a construction nor design problem alone. Custom builders can specialize in insulated concrete rorms (ICF), and even give their end-products safe-sounding names like Tornado Guard, but architects can design beautiful buildings with evidence-based material specifications for builders to use. Two questions to ask if you are not working with an architect are 1. Does the construction company have architects on staff? and 2. Has the company financially sponsored any of the research testing? The professional field of architecture is more than sketches and floor plans. Texas Tech University even offers a Ph.D. in Wind Science and Engineering. Sources Inline photo link of Georgia tornado by Mike Moore/FEMA PhotoStorm Shelter Research and Storm Shelter FAQs, National Wind Institute, Texas Tech University [accessed November 20, 2017]A summary report on Debris Impact Testing at Texas Tech University, Prepared by Wind Science and Engineering Research Center, June 2003, PDF at https://www.depts.ttu.edu/nwi/research/DebrisImpact/Reports/DIF_reports.pdf [accessed November 20, 2017]Guidance for Wind Resistant Residential Design, Construction Mitigation, Larry J. Tanner, P.E., NWI Research Assistant Professor, Debris Impact Facility, National Wind Institute, Texas Tech University, PDF at depts.ttu.edu/nwi/research/DebrisImpact/Reports/GuidanceforWindResistantResidentialDesign.pdf [accessed November 20, 2017]Hurricane-Proof Construction Methods Can Prevent the Destruction of Communities,  Zach Mortice, Redshift by AutoDesk, November 9, 2017, https://www.autodesk.com/redshift/hurricane-proof-construction-methods-can-save-buildings-communi ties/ [accessed November 20, 2017]

An Analysis Of Postmodern Blackness By Bell Hooks

An Analysis Of Postmodern Blackness By Bell Hooks When the essay was first written during the 1990’s, the main point was that postmodernism was probably the most well-known trend with scholars and different academic people for its thoughts of heterogeneity, the decentered subjectrecognition of Otherness which was just a number of different ways for saying, culture was attempting to help empower the underestimated and overlooked voices in society. Nonetheless, those main scholars of postmodernism were basically following a do as I say, not as I do display. They would attempt to challenge for better approaches for considering, or challenging against old mindsets, while in the meantime falling prey to their own particular old thoughts regarding there being no significant association between the black experience and critical thinking about aesthetics or culture. Hooks utilizes essentialism as the primary method for uncovering the postmodernist falseness overrunning culture. Essentialism challenges the idea that one truth or standard exists to which every one of us ought to work towards or to submit to. Postmodernism works against essentialism since essentialism takes away the potential outcomes for boundless perspectives or points of view in which we can see the world and live by. Bell trusts that postmodern culture hopes to rid of the idea of essentialism yet still supports its practicality, on the grounds that the discussion being had in postmodernism is fundamentally to a particular gathering of people that offers a common language established in the very master narratives it claims to challenge. In spite of the falseness postmodernism portrays within its perspective of essentialism, in any case, Bell discovers some support in postmodernism. By uncovering essentialism as a false, Bell contends that postmodernism has made a longing that joins everybody who has ever felt devalued or misunderstood. Bell at last considers postmodernism to be doing great, and she sees that the task of removing essentialism can possibly free those who are truly oppressed. They just should see the bounds of their present postmodernist society first. Compared to most theories on postmodernism, Bell sees next to no portrayal of the voices of black individuals especially those voices of black females. Some portion of this is a result of the fundamental racism in the school of thought, which as per Bell Hooks is both a reason and an impact of the conviction of African American researchers that there is little in postmodernism that is applicable to the black experience. The irony of this all is that postmodernism depends on the possibility of specificity and assorted variety of experience, and Hooks challenges that black postmodernist writers have engrossed, acknowledged, and confirmed through their works, the racial oppression that they have tried to challenge. Be that as it may, Bell guarantees that ongoing advancements, particularly deindustrialization, have made the likelihood for compassion across a number of identities. There are white working-class individuals who are encountering the same oppression as the ones which black individuals have to face. However, the focal worry of this paper is that black researchers should utilize the critique of essentialism that is vital to postmodernism without dismissing the possibility of a black experience. Most crucial, African-American researchers, such as Bell Hooks, ought to draw in with individuals in the society, particularly artists, whose work is likewise a type of analysis.

Cultural,socio-phycho,migrant Identity and magic realism in the works Dissertation

Cultural,socio-phycho,migrant Identity and magic realism in the works of salman Rushdie - Dissertation Example Rushdie’s second novel, Midnight’s Children is a book that had elements of magic realism in it. Several literatures shall be reviewed to show the extent at which Salman Rushdie integrated cultural, socio-psycho, migrant identity and migrant identity into his works. Rushdie is an author that actually writes in English, but the fact remains that he is an author that still keeps the culture of his Indian origin at heart and this is evident in his writings. Zimringa believes that this adds to the cultural elements that Rushdie integrates into his works (Zmiringa 5-6). In his article, The passionate cosmopolitan in Salman Rushdie's Fury, Zmiringa came to the conclusion that Rushdie tried to reach out to his readers on the issue of cultural diversity and how some cultures and countries try to dominate other cultures and countries. Zmiringa believed that Rushdie’s Fury that was written in 2001 was his (Rushdie) attempt to show the extent at which his works contained ele ments of migrant identity as Zmiringa’s The passionate cosmopolitan in Salman Rushdie's Fury highlights the experience of American immigrants that was evident in Rushdie’s works.

Case Study on McDonalds Example | Topics and Well Written Essays - 500 words

On McDonalds - Case Study Example The business model implemented has enabled the firm to consistently offer restaurant experiences that are relevant to the local customers and become part of the local communities. A swot analysis of McDonald’s is as below. McDonald has developed a very strong global grand and is highly ranked by Fortune Magazine in its category. It has also successfully portrayed itself as community oriented and socially responsible company that caters for the different cultures it serves. Strong global market presence is another key strength that is barked with the franchise business model that has made it easy to expand and manage the vast locations without much ease. The company’s location strategy also works for its business i.e. most stores are excellently located in parks, airports and Wal-Mart stores as well as other prime places. Its adherence to guidelines on safety of food and provision of nutritional information to its customers also helps in growing customer intimacy. A major weakness of McDonald’s has to do costs of doing business; it has to expend lots of money on training as a result of high staff turnover. It has also concentrated a lot on the fast foods such as burgers instead of the more healthier and organic food types. Its franchise model of operation also faces concerns to with quality as the different franchise owners may not offer the same level of quality. A concern to investors arises from the large variations in the company’s profits while its limited variation of seasonal foods impacts on customer confidence. McDonald’s therefore needs to address these weak points in order to maintain its brand recognition. Due its global position and the franchise business model the company has unique opportunity to further expand to every part of the globe. It can also grow its image by responding fast social changes and customer demands in terms of health. Its Wifi service

Gobachevs New Foreign Policy and its Consequences Essay

Gobachevs New Foreign Policy and its Consequences - Essay Example Gorbachev’s foreign policy approach was a direct result of domestic concerns. Gorbachev viewed economic and political restructuring as not simply the basis of domestic revitalization, it was essential to sustain the Soviet Union’s position as an international power. Gorbachev described the connection between his domestic and foreign policy programs. â€Å"The success of efforts at internal reform will determine whether or not the Soviet Union will enter the twenty-first century in a manner worthy of a great power.†1 New Soviet government leaders, led by Gorbachev, introduced radical changes to the Soviet system. He initiated perestroika, a series of economic reforms meant to eliminate ineffective administrative structures without fundamentally altering the state-run economy. Politically, Gorbachev introduced glasnost so as to decrease the control of the state and Communist Party interests, the obstacles to economic reform. Political reform was successful but also initiated opposition that ultimately led to Gorbachev’s political demise. New foreign policy thinking was created and implemented to support the pressing needs for economic reform and internal political reforms. These reforms reunited Germany and earned Gorbachev a good deal of popularity throughout the world, more so than in Russia. It also earned him the Nobel Peace prize and an honored position in history. Characteristic of Soviet ideologies from the past, the primary attention of its new leadership was on the domestic issues.

Campbell Soup Case Study Example | Topics and Well Written Essays - 750 words

Campbell Soup - Case Study Example The company’s management should have paid attention to the issues affecting their employees. For example, the Campbell Soup Company should have raised the minimum wage of the workers and provide benefits such as health insurance and other benefits that would have made their life secure (Barger & Reza, 1994). Second, the company should have mediated earlier. It is essential to act as soon as the workers concerns become apparent. This is because, as witnessed, the issues may heighten. The living and working conditions of the migrant farm laborers was appalling. A large number of them resided in overpopulated areas, without sufficient toilets, clean drinking water, and electricity. Campbell Soup Company should have improved their living standards so as to prevent criticisms from the Farm Labor Organizing Committee. Third, the company should have researched the workers’ issues in person. Researching the workers’ concerns would have assisted in getting accurate inform ation regarding the living and working conditions of the workers and helped management deal with the issues. It was Farm Labor Organizing Committee that highlighted the inequitable labor activities (Barger & Reza, 1994).... They also continued to endure harsh conditions because it was the responsibility of the growers to determine their conditions. Second, Campbell Soup Company employees working conditions enhanced (Barger & Reza, 1994). This is because they were included in labor organizations and could take part in collective bargaining. Third, executives of Campbell Soup Company had to raise wages and enhance their workers working conditions. They also had to change to mechanical harvesters. Fourth, independent growers had to improve the working conditions of laborers due to pressure from FLOC. Fifth, FLOC got support from significant organizations and leading national agencies to advance its activities. Sixth, the ombudsman advanced the accessibility of schooling facilities and guaranteed that the workers’ children went to school in the school period. Seventh, protesters continued with their protests until the company addressed some of the worker’s issues (Rosenbaum, 1993). Finally, mi grant workers children stopped accompanying their parents to the farms and started attending classes in the school period. Question 3 The most appropriate ethical approach applicable to this situation is the utilitarian approach. The utilitarian approach examines an act in terms of its outcomes or consequences, that is, the total costs and benefits to every stakeholder on a personal level. The utilitarian approach attempts to attain the largest benefit for the largest number of people while generating the least degree of damage or thwarting the largest degree of distress (Barger & Reza, 1994). The approach asserts that everyone’s concern should be looked at in a similar manner during the decision making process, and this incorporates

Social Model of Disability Essay Example | Topics and Well Written Essays - 4000 words

Social Model of Disability - Essay Example It has multi-dimensional concept with both objective and subjective characteristics. Interpreted as an illness or impairment, Disability can be seen as fixed in an individual's body or mind. Whereas interpreted as a social context, Disability can be seen in terms of the socio-economic, cultural and political disadvantages resulting from an individual's exclusion by the non-disabled society he/she is in. Different stakeholders like persons with disabilities; Social advocacy groups, Medical practitioners, Social workers and the General public all have a different view of disability. And the meaning of Disability has evolved over the years through various perspectives such as a moral perspective, a medical perspective as well as social and human rights perspectives. The core definition of the British social model comes in the UPIAS document, Fundamental Principles of Disability. Let me quote from an edited version of the document reprinted in Oliver (1996), " In our view, it is society, which disables physically impaired people. Disability is something imposed on top of our impairments by the way we are unnecessarily isolated and excluded from full participation in society. Disabled people are therefore an oppressed group in society. To understand this it is necessary to grasp the distinction between the physical impairment and the social situation, called 'disability', of people with such impairment. Thus we define impairment as lacking all or part of a limb, or having a defective limb, organism or mechanism of the body and disability as the disadvantage or restriction of activity caused by a contemporary social organization which takes little or no account of people who have physical impairments and thus excludes them from participation in th e mainstream of social activities." (Oliver, 1996, 22). The British social model contains several key elements. It claims that disabled people are an oppressed social group. It distinguishes between the impairments that people have, and the oppression, which they experience. And most importantly, it defines 'disability' as the social oppression, not the form of impairment. The Social approach to Disability has its roots in British history. The social model is much more developed in UK. It has been called 'the big idea' by the British disability movement (Hasler, 1993). Developed in the 1970s by activists in the Union of the Physically Impaired Against Segregation (UPIAS), it was given academic credibility via the work of Vic Finkelstein (1980, 1981), Colin Barnes (1991) and particularly Mike Oliver (1990, 1996). The social model has now become the ideological litmus test of disability politics in Britain, used by the disabled people's movement to distinguish between organizations, policies,

Gobachevs New Foreign Policy and its Consequences Essay

Gobachevs New Foreign Policy and its Consequences - Essay Example Gorbachev’s foreign policy approach was a direct result of domestic concerns. Gorbachev viewed economic and political restructuring as not simply the basis of domestic revitalization, it was essential to sustain the Soviet Union’s position as an international power. Gorbachev described the connection between his domestic and foreign policy programs. â€Å"The success of efforts at internal reform will determine whether or not the Soviet Union will enter the twenty-first century in a manner worthy of a great power.†1 New Soviet government leaders, led by Gorbachev, introduced radical changes to the Soviet system. He initiated perestroika, a series of economic reforms meant to eliminate ineffective administrative structures without fundamentally altering the state-run economy. Politically, Gorbachev introduced glasnost so as to decrease the control of the state and Communist Party interests, the obstacles to economic reform. Political reform was successful but also initiated opposition that ultimately led to Gorbachev’s political demise. New foreign policy thinking was created and implemented to support the pressing needs for economic reform and internal political reforms. These reforms reunited Germany and earned Gorbachev a good deal of popularity throughout the world, more so than in Russia. It also earned him the Nobel Peace prize and an honored position in history. Characteristic of Soviet ideologies from the past, the primary attention of its new leadership was on the domestic issues.

Social Model of Disability Essay Example | Topics and Well Written Essays - 4000 words

Social Model of Disability - Essay Example It has multi-dimensional concept with both objective and subjective characteristics. Interpreted as an illness or impairment, Disability can be seen as fixed in an individual's body or mind. Whereas interpreted as a social context, Disability can be seen in terms of the socio-economic, cultural and political disadvantages resulting from an individual's exclusion by the non-disabled society he/she is in. Different stakeholders like persons with disabilities; Social advocacy groups, Medical practitioners, Social workers and the General public all have a different view of disability. And the meaning of Disability has evolved over the years through various perspectives such as a moral perspective, a medical perspective as well as social and human rights perspectives. The core definition of the British social model comes in the UPIAS document, Fundamental Principles of Disability. Let me quote from an edited version of the document reprinted in Oliver (1996), " In our view, it is society, which disables physically impaired people. Disability is something imposed on top of our impairments by the way we are unnecessarily isolated and excluded from full participation in society. Disabled people are therefore an oppressed group in society. To understand this it is necessary to grasp the distinction between the physical impairment and the social situation, called 'disability', of people with such impairment. Thus we define impairment as lacking all or part of a limb, or having a defective limb, organism or mechanism of the body and disability as the disadvantage or restriction of activity caused by a contemporary social organization which takes little or no account of people who have physical impairments and thus excludes them from participation in th e mainstream of social activities." (Oliver, 1996, 22). The British social model contains several key elements. It claims that disabled people are an oppressed social group. It distinguishes between the impairments that people have, and the oppression, which they experience. And most importantly, it defines 'disability' as the social oppression, not the form of impairment. The Social approach to Disability has its roots in British history. The social model is much more developed in UK. It has been called 'the big idea' by the British disability movement (Hasler, 1993). Developed in the 1970s by activists in the Union of the Physically Impaired Against Segregation (UPIAS), it was given academic credibility via the work of Vic Finkelstein (1980, 1981), Colin Barnes (1991) and particularly Mike Oliver (1990, 1996). The social model has now become the ideological litmus test of disability politics in Britain, used by the disabled people's movement to distinguish between organizations, policies,

Define and Discuss ‘Retail Experience’ Essay Example for Free

Define and Discuss ‘Retail Experience’ Essay Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? David Olu RETAIL MANAGEMENT Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value? When people go shopping they want to encounter an enjoyable experience which will satisfy their needs so in recent years retailers have tried to take the shopping experience to another level in order to encourage consumers to build a relationship with the brand. The purpose of this essay will be to outline what is meant by the term â€Å"retail experience†. The main focus will be on a particular case study involving Apple in order to explain how the retailer goes on to enhance value. Retail experience can be seen as a process in which a retailer packages an experience together with products. (Berman B Evans J 2010) highlight that â€Å"A Retailers image depends heavily on its â€Å"atmosphere†. When looking at atmosphere it is the psychological feeling a customer gets when visiting the retailer.’’ It is noted that atmosphere can influence hedonic value this is an important aspect of the experience, because this is what plays a vital role in gaining a customer’s interest and it can help in leading the customer into the buying process. All of the major retailers will aim to provide a relaxing environment for their consumers because shopping is considered as fun and pleasurable (Jones, 1999). There are some key factors that contribute to this, first we look at music because it provides entertainment for shoppers Turley and Chebat (2002). Followed by lighting the appropriate use of it,  such as product spotlighting and dim ambient lighting, and thirdly the use of bright and vibrant colours. Swinyard (1993) reiterated this by pointing out that â€Å"Mood states are present in virtually every shopping encounter, and could have a significant effect on shopping behaviour†. And In Relation to this (Kemp and Kopp 2011) also put forward that Emotions shape our everyday existence, including our consumption and purchase behaviour. So this could mean that a consumer in a bad mood may tend to view shopping activities differently from one in a good mood. When a customer enters the store atmosphere they are not able to experience the music in seclusion or smell the scent without seeing the colours as well they do not walk on the floor-covering without feeling the ambient temperature. The typical customer experiences amounts of all these and other incentives as an on-going, collective experience. So it can be argued that most buying environments are purposefully designed to produce specific emotional effects in shoppers. Berman Evans J (2010) argued that â€Å"The presentation merchandise and the displays that bring shoppers into the store are very important in creating a retail image. So other factors which have to be considered when looking at retail experience is the layout of the shop itself because if the shop is nicely laid out it will encourage customers to spend more time in the shop than originally planned. So retailers have to consider the layout of the products and how they can appeal to customers and also clearly labelled displays if they have any in order to make the customers indentify what is on sell clearly. So it is always essential for a business to ensure that the shop is properly organised. A store exterior provides a powerful impact on a business’s image this should be planned effectively a store exterior consists of the total physical exterior of the store itself, with a storefront most retailers can present a traditional, trendy, upscale environment, in relation to retail experience customers who happen to pass a shop they usually judge a store by its exterior so this can be used to draw in customers with things like display windows showing products will be able to catch a customer’s attention  straight away most retailers make use of mannequins in order to grab people’s attention. Customers always want to feel valued and welcomed when they visit a shop so when they enter the shop they expect a good customer service from the members of staff this is crucially essential for an organisation to manage. Because not only will shoppers appreciate the store due to the products offered, or atmospherics’ but they will have more of a strong interest due to the kindness of the salesperson (Lombart and Jeandrain, 2003). If the members of staff are always available and helpful it will create a customer satisfaction and this can be considered as a key determining factor with benefits of repeat shopping and buying behaviour if managed effectively so with this it means that customers will always have a good experience, when they encounter polite and helpful members of staff and this will also create a positive image for the business. Promotion is another tool in which retailers will aim to provide satisfaction to their customers so in order for them to do this they implement special offers as a strategy to achieve this, if an organisation regularly provides promotion as part of its experience it will find that they will attract more customers. So for example retailers like Tesco or Asda regularly offer promotion and they go head to head on offers in order to gain draw in more people. Not only will offering promotions attract repeat custom it will also allow the organisation to generate profit. All different kind of Retailers will try to use different ways in order to bring that retail experience that their consumers desire so retailers who connect with customers through experiences which are personally relevant , memorable, interactive and also emotional are more likely to increase sales and brand loyalty and this is why experience stores such as Apple have emerged, reason being that they want customers to bond with the brand, at first hand , a â€Å"try before you buy† approach . Apple is one of the biggest leading technology companies in the world apple provides customers with an attractive and relaxed environment where they can  handle. â€Å"Apple has been developing its experience stores since 2001 and by the end of 2008 the company had opened some 250 increasingly sophisticated stores† (Jones, Comfort, 2010). Benghazi (2012) States that entertaining browsing experiences might help a browser to learn more about the offers and characteristics. Customers will be able to use knowledge in order to make a decision on whether they should purchase the product or not so in regards to this Apple provide their consumers with a live interaction of their products for example the Apple store in London’s regent street lets customers get involved in â€Å"Getting started workshops† this includes showing customers how to set up a new Mac, connecting to the internet and sending emails. This goes to show that Apple are trying to involve their customers with a firsthand experience of the brand and the products they offer, the experience goes beyond the store itself the company provides summer camps for children and youth workshops. Children aged 8-12 years get what is known as a â€Å"hands-on Mac experience, during a 3 hour workshop 8-13years olds can compose a song â€Å"in a garage band†, construct a photo album and create key note presentations. This illustrates on how Apple are trying to expand retail experience to their customers by going beyond the in store experience this will in return generate a positive outcome for Apple. Within regards to the designs of the stores, the interior represents three values, which are transparency, community and service. There is the open spacious interior containing the computers, IPods and IPhones which are neatly placed on tables this portrays transparency. Community is encouraged by the store through its theatre and its lounging areas and then the commitment into services is branded into customers minds as they are able to visit the genius bar, each store is looked at as a place where people can feel comfortable and are not intimidated by technology. Apple stores may be designed to sell but also at the same time they are designed to teach, customers who walk into an apple store just for a casual play of the products can find that the experience can quickly turn into some serious learning. When we look at a typical apple store it has three  spaces the first one is usually for play and for purchasing, and the other one is for learning a customer would typically come across these areas in that order. The shop is laid out in a simple manner enabling the customers to move around freely to admire the products within the store. Like any other store, apple stores consist of members of staff who wear a blue t-shirt with the apple logo in the middle making them easily recognisable to the public as the staff with a casual look. There always there to help customers with their knowledge on how to use the products. The members of staff always ensure to ask customers if they need help if the customer looks lost, this type of retail setting allows customers and members of staff to interact as the members of staff are always asked questions in regards to the products, and the questions that the customers ask the staff guide the learning and they reveal what has been learned and what else is there left to be learned. So in a sense Apple have able to take the relationship between the customers, staff members and the store to a different level of retailing and learning. The Apple store has built relevance into every section of the shop, the members of staff are aware that they have to start with the customer and with whatever knowledge the customer knows and then progress on from there. Despite the technology the apple store experience is more focused on forming a relationship with the products rather than just focusing on products. An Apples store experience generally provides a powerful image about the brand Apple is able to combine products together with service effectively in order to reward their customers with a unique experience in which customers are able to feel like learners who are able to develop valuable skills. The Apple store learning experience is greatly adapted and focused on the interests and the needs of the individual customer. Conclusion Retail experience is vital for all of the retailers to establish in order to looking at Apple they have successfully established an environment where customers would want to come back again and again so in conclusion Apple has shown that they value their customers by ensuring that their customers experience the products at first hand and by also taking that experience out  of the store by providing their customers with things like summer camps. It is vital that Apple continue to bring this experience to their customers because it will mean that they will generate repeat custom and also they will be able to attract new customers. Bibliography Books Berman, B. and Evans, J. (2010) Retail management a strategic approach. 11th Ed. New Jersey: Pearson education Inc, p.508, 509,510,512. Internet Sonera, T. (2006). Apple case study. Available: www.buyukdemirci.com/Apple/Apple_case_.pdf. Last accessed 18th November 2012. Journals Ballantine, P. et al. (2010) Atmospheric cues and their effect on the hedonic retail. International Journal of Retail Distribution Management, 38 (8), p.1, 2. Burns, D. and Neisner, L. (2006) Customer satisfaction in a retail setting: The contribution of emotion. International Journal of Retail Distribution Management, 34 (1), p.50, 51. Jones, P. et al. (2010) Retail experience stores: experiencing the brand at first. Marketing Intelligence Planning, 28 (3), p.243. KEMP, E. and KOPP, S. (2011) Emotion in consumption. Journal of Consumer Behaviour, 10: p.1. Kronrod, A. et al. (2012) Hedonic Consumption and compliance with assertive messages. Journal of Consumer Research, Inc., 39 (1), p.52. Nsairi, Z. (2012) Managing browsing experience in retail stores through. International Journal of Retail Distribution Management, Vol. 40 (9), p.678. Swinyard, W. (199300) The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions. Journal of consumer research, 20p .271. Washor, E. et al. (2009) At the Core of the Apple Store: Images of Next Generation Learning. The Phi Delta Kappan, 91 (2), p.61, 62, 63

Communication Strategy In Obesity Awareness Health And Social Care Essay

Communication Strategy In Obesity Awareness Health And Social Care Essay Communication is a procedure that is basically concerned with the transmission and acceptance of messages which may either change peoples perception or not (Tones and Green, 2005). This delivery of information and counsel is fundamental to strategies in a well being programme development (Naidoo and Wills, 2009, p.185). This procedure and the result of its accessibility, presents impulsive responses that affect the attitudes and opinions of many people. Therefore, communication strategy means the use of conventional media support to pass across important information to the populace so as to enhance a change in peoples way of life (Naidoo and Wills, 2009, p.185). The communication strategy for this assignment will focus on the issue of obesity among college students in Newtownabbey area of Northern Ireland, how to raise awareness about its risk, and how to combat it through informed knowledge by reducing the havoc it can cause later in life to young adults if proper strategies are not put in place. Rationale In the western world most especially in the UK and the USA an outbreak of diet associated ailment is affecting the general public, which had led to an exceptional increase in the occurrence of obesity and its related ailment, that have led to imperative intervention for its eradication (Department of Health, Chief Medical Officer, 2003). It was also estimated by the (World Health Organisation [WHO], 2002) that roughly 58% of type 2 diabetes, 21% of CVD and 42% of some kind of cancers are ascribed to surplus adiposity in the body. This data was supported by a report written by the National Audit Office (2001) stating that over 9000 premature mortality is recorded each year in England due to obesity related disease, which causes a reduction in life anticipation by about 9 years. The consequences of obesity can have a serious impact on peoples health and wellbeing especially teenagers by affecting them socially, psychologically and physically. This impact of obesity was summarised by (DHSSPS, 2002; Fit-future, 2006) as Socially causing a reduction of life expectancy by roughly nine years. Physically causing a major increase in the risk of Northern Ireland leading destructive ailment like cardiovascular diseases, diabetes and cancer. Psychologically causing a major impact on teenagers self-esteem and emotional well being. Physically predisposing overweight children to becoming obese adults in future. In Northern Ireland it was reported that obesity was said to be causing 450 deaths every year which is equal to more than 4000 years of misplaced life (DHSSPS, 2002). Also it was gathered that this pandemic always lead to a 260 000 wasted productive years, which is equivalent to around  £500 million economic lost (Fit-future, 2006). Background Obesity in children has drastically increased in England from 11% in 1995 to 19% in 2004 among boys of ages between 2-15 years old while the same trend also affected girls of the same age range by a radical increase from 12% in 1995 to 18% in 2004 (Department of health [DH], 2005). Fit-future (2006) also reported that the level of obesity in children in Northern Ireland is increasing every year resulting in about 20% of boys and 25% of girls being overweight or obese in primary one. This has resulted into more than a quarter increment in overweight and obesity in the last 10 years among 12 and 15 years old teenagers residing in Northern Ireland (Watkins and Murray, 2005). This is why this communication strategy intervention needs to be promulgated to ensure that young citizens are fully aware of the consequences of obesity and its predisposing factor. Management and Theoretical Opinions Peoples way of life in relation to their health has been regarded as the origin of several current diseases, which can be controlled by exploring many models in health that recognizes the reasons for behavioural transformation (Naidoo and Wills, 2009). Kobetz et al. (2005) claimed that a well constructed and strategic propagation of a theory based health communication and identifying the relevance of the theory is a major input to achieving a successful communication. In order to have a valuable communication strategy that is well managed to combat the pandemic of obesity in childhood, the health promoter has sourced the help of a model called the Health Belief Model (HBM) (Becker, 1974). Janz and Becker (1984) declared that this model was previously developed to envisage precautionary health behaviours. The model looks at how beliefs impact on behaviour (Abraham and Sheeran, 2005), .i.e. what a person put into practice depends on how defenceless they recognize themselves to be to the ailment, their idea about susceptibility to the ailment (obesity) and its predisposing factor, the anticipated severity of that incidence, the advantage of implementing self-protection, and the barrier to its implementation. Where such health beliefs are understood from health education or perceived symptoms, it can help in stimulating healthy behavioural change (Naidoo and Wills, 2009). This is why a college is chosen to propagate and increase the awareness of obesi ty pandemic among children and to suggest a solution that could be of help to teenagers. Prochaska et al. (1992) also brought the idea of another model that suggests that individuals change their actions at some specific stages in life rather than making a single revolution. This model identifies that an individual move through several ladder to attain a healthy living only if they are aware of the necessity to make corrections. Empowerment as related by (Tones and Tilford, 2001) was pointed out to be the major goal of health message propagation, because it help to develop individual autonomy and ensure they gain more power over their daily lives. It focuses on a bottom-up programme development technique (Laverack, 2005), because it tends to appraise peoples necessities before a strategy that will suit their condition is planned. An empowered and independent individual who recognizes that being obese can results into a lot of life threatening diseases later in life, which could make life miserable would tend to be cautious about the kind of lifestyle they adopt. This empowerment approach is viewed from the micro and macro perspectives, which are the self-empowerment and the community development approach (Naidoo and Wills, 2009). The former shows the extent at which individuals have authorities over their relationship with the society (Berry, 2007), while the latter encourage groups in the community to colle ctively discover their needs. Therefore, an approach that empowers, inform and enhance change in conduct is required for an effective health campaign. In planning a health communication programme whose overall goal is to increase the awareness of obesity, it is very crucial that the establishment work collectively together and coordinate themselves in the same direction. This combined work is evaluated by using the idea of the SWOT analysis which considers the interior and the exterior component of an environment as a very important part of the premeditated planning process (Jackson et al., 2003). This assesses the strengths, weaknesses, opportunities and threats involved in planning the strategy. This assessment includes: Strength: The help of some of the staff of the institution will be requested for volunteering role to reduce the finances of the plan, and to make student have a sense of belonging, since some of their tutors will be involved in impacting the messages. Weaknesses: Problems might arise from encouraging food vendors to change the kind of food they prepare , because they might be reluctant in making changes due to an anticipated reduction in their sales and profit. A conflict problem might also arise when trying to create partnership among the department that would be involved. Funding of the strategy might also create a hindrance. Opportunities: This strategy might help to reduce students thought of choosing to eat food that are life threatening. Threats: This can lead to reduction of students purchasing power on foods that are high in cholesterol, which could affect the shops that need to make profit. All effective organisation routine relies on the triumphant management of the prospects, challenges and the risks presented by the outside atmosphere. A well recognized technique for analysing the general environment is the PEST analysis .i.e. the Political, Economic, Socio-cultural and Technological influences (Harvard Business School Press, 2006). The key issues pertaining to the current strategy are explained below: Political: The existing nation policies will be sourced to ensure the effectiveness of the new strategy by checking whether there are surviving political issues on obesity, and to exercise how this new intervention will add more to the knowledge of the public. Economic: An approximate idea of the student finances will be identified, to assess if they will be able to afford the healthy food, so as to ensure compliance. Socio-cultural: Student belief about the kind of food they eat their environmental and peer group influence on the choice of food they purchase will be examined. Technological: Effort to provide weighing machines for Body Mass Index (BMI) check on campus and in the hall of residence and also provision of healthy food transaction machines. In an organizational system it is of utmost significance that the manager and the leaders in charge of the success of an organization are well equipped with the traditions and personality of the people they work with. An effective leader and manager must ensure that they play a dynamic role, designate people and resources to the right avenue, and promote success all the time (Young and Dulewicz, 2009). A manager duty was summarized by (Stewart, 1999) as someone that makes a decision on how an establishment should be run by laying good examples in practice, cultivating the act of motivating the staff, encouraging good interpersonal interaction and communication, as well as ensuring improvement of staff skills and knowledge through different improvement programmes. It was also stated by Hargie and Dickson (2004, p.8) that managers at all levels must engage in four major activities to ensure the success of an organisation, this includes: planning, organising, leading and evaluating. There are different management theories that can be used in planning this strategy, but the contingency theory is the best (Donaldson, 2001). It was claimed by (Vecchio, 2000) that the technique and systems of running an organization bulge down to the incentive given to the staff and the dedication of the staff to the company. Leadership was also described by (Mullins, 2002) as the value that can be introduced into a profession which is not designated to a particular person but comes as an impulsive reaction. In achieving an effective management technique, maintaining a conflict free team work must be the ultimate duty of a leader as well as a good manager. A management skill that will ensure acknowledging the ideas of all team members must be established to avoid conflict, because a victorious team must have an apparent goal, good interpersonal relationship, excellent communication skills and must be up to the task. This idea was supported by Hargie and Dickson (2004) when they highlighted the four major skills that must be exercised to shun conflict. Martins and Rogers (2004) stated that to properly deal with a team conflict, a manager must adopt the ability to negotiate and bargain, which is very important in tackling a team problem. This help to create a rapport among the team members which will ensure reaching a compromise by finding solution to the conflict. Martin and Rogers (2004) also suggested that for a manager to be in full control, he must be calm, logical in his thoughts and be able to control his emotions. To meet the overall aims of this strategy, Martin and Rodgers (2004) pointed out that it will be important to adopt a coordinated partnership approach. This will involve statutory sectors, particularly health and education, local, voluntary and community sectors such as Health and Social Trust, as well as Healthy Living Centre. Such organisations could be involved in supporting and providing information to increase awareness. Communication Strategy The chosen venue for the proposed communication strategy is the Northern Regional College (NRC) in Newtownabbey area of Northern Ireland, since early years of children and teenagers has been described as a period when they tend to acquire long term behaviours and attitudes (Naidoo and Wills ,2009, p.206).The NRC is an educational and learning institution where skills can be impacted in a secure and compassionate environment ,which made it a perfect place for propagating a health message ( Xiangyang et al., 2003). In view of the fact that teenage years are characterized by peer group influence, the school surroundings provides a chance to communicate with adolescent and provides learning opportunities and a secure environment to perform latest skills (Naidoo and Wills, 2009, P.207). This strategy will focus on young children of both sexes in a college setting of age range 14-16 years old through the adoption of a classroom-based method of delivering lecture that will enlighten the students on the proper dietary habit and the kind of healthy food they can lay their hands on. This educational intervention will comprise of about five lectures, which will be accomplished in a week. Different materials like visual aids, slides and transparency that have been pre-tested in the pilot study will be used by the volunteers and the health promoter involved in propagating the messages. The visual aid will contain important information on diet and health, many food deficiency disorders, and importance of physical activity and the various kinds that will suit the student daily life. Interpersonal interactions, small group discourse and group work, as well as workshops that will comprise of the use of the slides to convey healthy eating messages to increase the awareness of ob esity, that is tips that will assist them to eat well will also be show cased to augment the stuff of the message being delivered (Parrot, 2004). A follow up pamphlet containing all the messages delivered will be provided for the college students to upgrade the information they have heard during the intervention. Posters displayed at every corner of the school will also be involved to ensure students are well informed. Overall Goal The overall aim of this communication strategy is to inform and raise the intensity of consciousness among college students about the risk of obesity. Objective The purpose of this proposed strategy will centre on enlightening student by creating alertness, which will result in healthy way of life from the scrash by catching them in their juvenile years. The objective is adapting the term (SMART), which means the aim must be Specific for the programme, Measurable, Achievable in its totality, and Realistic to the target group as well as Time conscious (Mullins, 2002). The learning objectives are To create awareness about the kind of healthy food that can promotes healthy living among teenagers. To guarantee teenagers disseminate the message received from school to other members of the families for optimum health. To enlighten students about the kind of lifestyle they need to instill to avoid the risk of having the ailment. To establish whether student have a prior knowledge of the ailment and its consequences. To prevent obesity and overweight by promoting attitudes, knowledge and communication skills that makes healthy eating practices realisable. Time Frame The anticipated time for the programme would be within a three months period. Which means the strategic planning should start roughly in May 2010 and execution of the plan should begin in June and end in July 2010. During this period the pilot study that is incorporated into the plan will be undertaken, to provide an opportunity to appraise and monitor the effectiveness of the strategy, so as to make amendment where necessary. Implementation of the Strategy To achieve a success in carrying out this strategy an ethical issue must be considered, since the target group are among the vulnerable groups of the society. This view was declared by (Beauchamp and Childress, 2001) where they highlighted the four famous ethical principles that need to be put in place when organising any health promotion campaign. This include respecting peoples autonomy and confidentiality, being beneficence, causing no destruction to people, and making good justice as at when necessary. Considering all this ethics the message to be delivered must be free of ambiguities, threat free, and must also be from an authentic source to avoid misinformation. Evaluation The appraisal for this strategy must be in line with measuring the goal set down during the planning of the strategy. Since evaluation is done mainly to assess the development and the usefulness of a programme, it is fundamental to gather information during the commencement and closing of an intervention program (Naidoo and Wills 2009, p.296). The type of data considered necessary for this anticipated strategy will involve the use of the two means of gathering information .i.e. the qualitative and the quantitative method of data collection (Parry-Langdon et al., 2003). An impact assessment method of evaluation will be incorporated into the sessions by distributing questionnaires to the college students to fill in furtively before each session and instantly after the session to assess their knowledge about obesity ailment and its risk before and to measure the impact of the strategy on the college students after the intervention. A focus group dialogue will also be held amo ng students and their tutors to establish if the modus operandi used for the programme execution was a good idea. This is needed to prove the quality of the future programme that will be executed (Nutbeam, 1998). Conclusion Obesity is regarded as one of the key health predicament facing both the developed and developing society today, and it is fundamental that society are provided with all the essential information and support required to improve and sustain high-quality health. The role of communication in enabling and empowering the populace to make intelligent decisions about life is vital to changing behaviour, and the approach in which knowledge is assimilated goes a long way in effecting change. The effectiveness of communication depends on the authenticity of peoples daily lives and their present practices, as well as their perception towards existence. To attain prolong success in health promotion; it is very crucial that work is motivated by using the bottom up approach (Naidoo and Wills, 2009), and to ensure all management issues are taken into consideration.